How to motivate people when there is no return on investment? This is how I see the future of our planet with regards to climate change. There are two obvious outcomes, we (humans) either fail and live in a world of rising seas and prolonged droughts, or we succeed and live life in a world that looks the same as the one we live in today. Is there any hope of motivating people to invest their time and money if there is no positive change?
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I want to explore Climate science in the media and ask: what’s the job of climate science, from the public’s perspective? Taking ideas from Clay Christiansen’s theory of jobs to be done and making parallels to McDonalds milkshakes as a breakfast can we figure out a method of bringing the climate change narrative to the forefront of peoples mind.
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Like how Playboy magazine brought the Vietnam war and civil rights to a new audience can the modern day influencer take the issue of climate change beyond the climate scientists and tree huggers and get more people to really care.
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